What is Idel Crawler? It is innovative marketing research for professionals that opens up new opportunities for marketing organization. The program works in three ways: SEO, SEM, SMM. The analysis of the performance on all resources. Thus it becomes possible to analyze the direction of the traffic based on content and many other factors.
How to promote a website successfully and quickly?
Idel Crawler answers this question in practice. Without boring theory and
painstaking study of literature. Targeted approach will attract the target
audience to the site, which is so important for the conversion of the resource.
It's a system that really works and generates income.
How to organize a bright advertising campaign, which
in turn will bring a good income? We are often faced with the problem of
negative conversion. A considerable sum can be spent on the promotion , but it
does not guarantee a profit.
We know how to make your business profitable. Idel
Crawler - an easy-to-use program that will make you relaxed and successful.
Marketing with us, is a professional
analysis of business processes 24 hours a day. One of our advantages is the
comprehensive approach. We are not restricted analytics for example, only web
site. The interaction of all areas of promotion is the fastest by obtaining the
first-fruits.
A few words about the technical abilities of Idel
Crawler.
Track market abilities:
Real Time Bidding (RTB).
It’s a literally real-time-bidding, a new technology
in online advertising, which allows you to organize an auction between buyers
and sellers of advertising in real time. A lot of advertisers get access to
many sites, placing their ads on them up to each show and determine the maximum
price they are willing to pay for the show.
At the core of the ideology of RTB is buying the
target audience, which is carried out as accurately as possible - up to each
individual visitor.
Find out keywords, your competitor use (SEO).
A package of measures to streamline internal
(HTML-code, structure, content) and external (quantity and "quality"
referring resources) parameters, aimed at improving the position of a site in
the specific search queries.
The term SEO is understood in two ways. Firstly, SEO – is a measures aimed at promoting resource in
search engines. It can start with the preparation of high-quality content and
end buying links. Secondly, SEO - is a separate stage a range of works,
including the only technical optimization of the site. In any case, the term
«SEO» can be carried to such a variety of online advertising as promotion in
search engines and complex optimization.
Actually, the SEO - is not just a set of measures, it
sleepless nights. It is very difficult to form a win-win policy of the
promotion of your site without the use of specialized soft. Making semantic
kernel manually, you at least avoid wasted time, and at best - the client.
Get to know ads preferences - geo policy, monthly
budgets, and successful text (SEM)
SEM – is a set of measures that aim to increase the
attendance of the resource by its target audience. SEM - an abbreviation of the
English phrase Search engine marketing. SEM helps you get very targeted
audience that is interested in the purchase of goods or services offered on
your site.
SEM includes several types of activities. Firstly, the
contextual advertising –is a
dissemination of the company in the search engines by means of special
advertisements that appear in the SERPs for the selected search terms.
Secondly, search engine optimization – is a set of
measures of action to modify the site and external environment in order to get
the maximum position in the SERPs for certain queries.
SEM for the following features:
• Direct contact with the search.
• Working with a limited list of keywords.
• Attention to the context of an advertising platform.
Find out competitor social activity (SMM)
It is an effective tool with which visitors are drawn
to the resource of social networks, blogs, community forums and journals. SMM is
usually attributed to the non-standard tools of promotion of sites. It is considered the most promising. SMM - is a
popular service for companies with small and medium businesses, and also,
global brands. SMM is used for self-promotion and establishment of contact with
the consumers.
SMM technology have much more in common with the
network PR, than with the advertising strategies. Social Media Marketing should
include mandatory optimize resources and bring it into full compliance with the
basic criteria of Social Media Optimization.
How it works?
You load the information and more than 200 computers
begin to cultivate and deliver reports. Idel Crawler analyze processes in
search systems, advertising sites and email newsletters. We can collect AD
placement on most accurate geo-basis. You can target even cities streets in
your requests. This means that Idel Crawler is unique accurate analytic
collector. We can handle more than two billion queries per day.
Find the way and get lucky with Idel Crawler today!
Idel Crawler - service for
internet-marketing
There are many applications for marketing automation
(AMP) on the market. Of course, they will not let you go on the island to watch
from the side, without your efforts how more and more customers line up for
your product, but it is still worth a try.
There is a widespread belief that the work in the
marketing department - is a cross between art and science, so even the
possibility of its regulation and technical description seems something
fantastic - not to mention the automation.
However: these applications are and their purpose -
affect the potential buyers during the whole purchase process. Idle crawler can work effectively for complex
products with a long process of buying - cars, real estate, software, travel
packages, appliances and other goods and services (including b2b), for the
acquisition of which people spend their time, money and other resources
realizing that the mistake in the chose can be costly. In such products, in contrast
to the FMCG, where the purchase takes place spontaneously, and the cost of
failure is low for the consumer, there is a distinct process consisting of four
stages: stimulus, research, evaluation / negotiation, purchase / maintenance.
Idle crawler – is a program integrated with your
website, social networking profiles, and other activities. Where is a list of
specific participants (webinars, conferences, exhibitions and so on. D.). If
you are using a strategy it allows us to identify website visitors (and other
social networks.), Record their activity, identify interests, and assign
ratings to influence them even after they have left the site or event in the
context of their interest by e-mailing or distribution of content in social
networks.
In addition, Idle crawler can monitor signals from the
potential buyers in a social networks. You can configure the system to search
for keywords (eg, about a specific car or buy a car in the cabin), and if they
appear to react quickly, involving users in the process of buying. You can also
evaluate the competitors marketing - website traffic, activity in social
networks.
The technical part of the program is extremely easy to
create landing pages, forms to fill out, as well as the organization an events.
In general, if your company sells products and
services to a buying decision that is taken not spontaneously, and for a long
period of time, and you want to understand exactly how your marketing activity
(and hence money) affect their decision to purchase, - it's time to think about
the development of a new marketing strategy and setting Idle crawler.
The most valuable thing in every organization after
its employees, is the customers.
And one of the main tasks of any company is to
increase the target segment consuming offered products or services. Using the
possibility of a marketing strategy to perform this task.
As well as any complex element, marketing implies the
fullest possible information about consumer preferences. A variety of ways to
collect information using, but most of them able to achieve the effect of
organizations using Idel Crawler.
Using this solution package, you can achieve the
following benefits:
• providing the highest quality level of service to
your customers, which is achieved by collecting and providing information on
all sorts of communication channels. The presence of feedback and competent
counseling usually leads to increase customer loyalty;
• competent customer segmentation, allows us to offer
products and services that best fit their financial and social status, which
can increase the number of potential consumers of your products;
• You will always be able to timely and promptly
change the marketing policy of the company, bringing it into line with the
changes dictated by the market;
• If your organization has an extensive branch
network, and the possibility of marketing activities need to be adjusted
depending on the realities of the region, you can always do it, having
consolidated information provided by the departments.
A single database for all marketing activities - this
is the main benefit of using Idel Crawler, which allows you to see the results
at the individual level, for each of the potential customers.
Let's say you're selling cars. To attract customers
you spend different activities, creating and promoting the site, giving
contextual advertising on the Internet, talking about himself in social
networks and organizing test drives. Each of these activities can be the relevant performance indicators -
traffic, CTR, the number of "likes", the response, the number of
participants, and so on. But only through Idel Crawler you can get consolidated
data on your activities and specific buyers with them interacted.
Moreover, by assigning each type of interaction
between a certain number of points, you will understand readiness potential
buyer to purchase. Let's say you have a potential buyer Jack, who clicked on
contextual advertising in Google and came to your site. You assign him one
point for the transition to the site and visit each page. Then he filled out a
form to download a brochure about the new car, and for that you add to it five
points. When filling out the form he signed up for the newsletter (2 points),
and received the letter, opened it (1), clicked on the link (1) to make an
appointment for a test drive (10), came for a test drive and hire by car (25),
and so on.. Thus, the system qualifies potential buyers according to their
interest and willingness to buy. And you get the ability to automate the
program on the effects on each segment depending on the stage of the buying
process, in which they currently reside. It is more closer to the context of
your marketing customers than mass mailings without understanding the history
of interaction with a potential buyer.
Find the way and get lucky with Idel Crawler today!
